Simms Jenkins:The Truth About Email Marketing

www.TheTruthAboutEmailMarketing.com

Q: Simms, how did you become sold on the power of email marketing?
A: Prior to founding BrightWave Marketing, I ran the Customer Relationship Management group for a major media company that had a network of websites. When I saw first hand the ability to send a message and minutes later see a surge of responses and resulting web traffic as well as the ability to measure this response in real time, I was hooked. I then built the company to help clients more efficiently and strategically seize the benefits of email marketing.

Q: What sets your book apart from all the rest of the email marketing books?
A: I think there are only a couple of meaningful and serious books on the subject by true industry experts and hopefully my book is equally approachable for email novices as it is for big company email marketing managers. The feedback and reviews http://www.thetruthaboutemailmarketing.com/reviews/ I have received have been really strong to date so I feel like I accomplished that. It is worth mentioning that the biggest compliment I could get on this book would be for an email marketing professional to use it on a daily basis and keep it on their desk as a reference guide.

Q: Give us an email marketing secret that most small business owners would be surprised to learn about.
A: There are many small businesses using email more effectively than Fortune 500 companies. That is one of the beauties of email marketing. It is not about money like some other marketing and media channels but it takes time, resourcefulness and the understanding that permission email is a powerful method of communication but one that should not be abused. Because it is so measurable, any small business owner gets incredible feedback on what their customers and prospects are interested in as well as what they are not. That info can be priceless.

Q: Email marketing is certainly eco-friendly. Did you have a "green" plan from the start?
A: I wish I could tell you that it was part of the master plan but it wasn’t. It is certainly a major reason to consider using email marketing though. I am still surprised to find many leading companies not finding that to be an attractive benefit of email marketing. I know I appreciate the companies that offer me the opportunity to receive bills or promotions via email as opposed to a catalog or letter that gets thrown away immediately. We have found some our clients (http://www.brightwavemarketing.com/clients.html) are leveraging the benefit of email as an eco-friendly communication tool as it makes sense and relates to their brand and offerings. I hope and expect to see more of that.

ABOUT THE AUTHOR:
Simms Jenkins is Chief Executive Officer of BrightWave Marketing, an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs.

Jenkins is regarded as one of the leading experts in the email marketing industry and the expertise of both Jenkins and BrightWave clients have been recognized and featured by many media outlets including The Atlanta Journal-Constitution, Bloomberg TV, eMarketer, Email Marketing Reports, MarketingSherpa, DMNews and ClickZ.

Jenkins and his column for iMedia Connection, a leading interactive Marketing and Media publication, has been called one of the top 21 information sources for email marketers.

Jenkins serves on the eMarketing Association's Board of Advisors and is a Board Member of Atlanta Interactive Marketing Association (AiMA). Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta with his wife and two sons.

Author Interview>> Lawrence Kryske: Ready, Begin! Practical Strategies For Cultivating Courage

www.YourFinestHour.com

Q: If you had to choose Obama or McCain to endorse your book--whom would you choose and why?

A: Tough call. Both Senators McCain and Obama have displayed physical and moral courage in their personal and professional lives. Senator McCain, a former naval aviator and POW, coauthored Why Courage Matters: The Way to a Braver Life. His anthology of courageous individuals resembles President Kennedy’s Profiles in Courage. Senator Obama also needed to confront fears and prejudices in his pursuit of becoming the most powerful man on the planet. In the title of his book, The Audacity of Hope: Thoughts on Reclaiming the American Dream, we find yet another reference to courage. Courage is perhaps the most valuable leadership trait and both these men realize its importance. I’d gladly invite both to endorse my book.

More about the book here:
http://www.yourfinesthour.com/readybegin.htm

Q: How can your book, Ready, Begin! Practical Strategies for Cultivating Courage, help a business that is striving to be eco-friendly?

A: My second Cornerstone of Courage is “Courage grows out of clarity of purpose.” The strength of a business’ convictions with respect to being eco-friendly will determine how much pain they are willing to experience while walking their talk. It takes courage to embrace innovative approaches especially when risk managers wield more power than change managers. Corporate leaders at all levels of an organization need to strengthen their courage muscles, attitudes, and reflexes. As Sir James Barrie, creator of Peter Pan observed, “Courage is the thing. All goes if courage goes.”

Q: Why does courage play such a big part in a leadership role?

A: Leadership involves a three-step approach of vision, courage, and determination. A leader first needs to have a compelling vision of the desired outcome. Then he or she needs the courage to take those first few critical steps. Finally, the leader needs to follow through with determination until the vision is achieved. Most people can craft a vision and if they can somehow just get started, they may be able to plod along until they achieve their goals. But overcoming fears and taking those first few critical steps often become a barrier to them. They need courage to move beyond their vision. My first Cornerstone of Courage is “Courage is taking action despite fear.” The important distinction thus becomes, fear is what you feel but courage is what you do. Winston Churchill, one of the most celebrated leaders of the 20^th Century noted, “Courage is rightly esteemed the first of human qualities because it is the quality which guarantees all others.”

Q:Another business book on courage. Why now?

A: Other than Senator McCain’s book, can you remember another recent book about courage? There are thousands of books about leadership on the shelves. There are perhaps twenty of so books about courage. Most of these books are stories about other courageous people. There are really no books that guide and coach a person to cultivate courage in his or her life. My book fills this void and provides over 250 strategies, insights, and tools to overcome fears and anxiety, conquer procrastination, get into action, and burn with more focus and purpose. Leaders fail, not from a lack of knowledge or imagination, but from a lack of courage or will. Never in the history of the human race has the need for courageous leaders been greater!

AUTHOR BIO:
Commander Lawrence (Larry) M. Kryske, U.S. Navy (Ret.), develops victorious leaders who have vision, courage, and determination. He has over thirty years of worldwide success leading men and women and building unstoppable teams.

He was a career naval officer, private school administrator, and strategic planner. Larry is President of Your Finest Hour Leadership Programs, a full-service leadership firm. He provides programs (keynotes, seminars, workshops, facilitations, and coaching) nationwide on leadership, teamwork, and innovation. He has worked with over 400 corporate, association, governmental, and education clients in over 50 different industries during the past 12 years.

Larry has a Bachelor of Arts Degree in Astronomy from the University of California at Los Angeles (UCLA) and a Master of Science Degree in Applied Science from the Naval Postgraduate School in Monterey, California.

Larry’s newest book is, Ready, BEGIN! Practical Strategies for Cultivating Courage. He is also author of the leadership books, The Churchill Factors: Creating Your Finest Hour and The Greatest Board in the World. Larry is a respected authority on the life and leadership of Sir Winston Churchill with over 40 years of study and scholarship.

For more information, please see his website: www.YourFinestHour.com

The Queen of Green Deflates Today's Green Hype and Puts Greenwash Out to Dry

Author: Joyce E. White

Q: Debra, I found your book to be intelligent, inspiring and brimming with very useable information. It made me feel good about my own efforts to go green. Tell us what your book is about.

A: Everyday, I am in contact with people who want to live green…they really want to do the right thing. In talking with them, I realized that most people don't know the basics of green. The most common question I am asked is "How do I know if this product is really green?"

My book, Really Green, is the answer to this question. It covers all the basics anyone needs to know to tell the difference between products with real environmental and health benefits and those with misleading green hype. It covers everything from defining biodegradable to how to identify greenwashing. But most importantly, it outlines the basic principles that define green products, so anyone can have confidence they can recognize a green product when they see one.

Q: So, tell the world what "green" really means?

A: In the broadest sense, green includes any product, service, or activity that is supportive of life, both human and otherwise. So this would include everything from helping the environment to human health and social issues. "Green" is the umbrella that encompasses everything in these fields, including organic, recycled, biodegradable, fair trade, and other life-supporting practices.

Q: Is there a standard by which we measure what is really green?

Yes, and it is not based on opinion. All we need to do is look at nature to see that a green product would be made from resources that are rapidly renewable, taken sustainably, made with efficient use of resources, and other practical guidelines. There can be no more solid and true foundation for what constitutes a green product.

Q: What excited me the most about your book was to learn that I am not this thing called a "consumer." How can we become more human in living and less the consumer we've been taught to be?

A: Our whole consumer identity of having our lives revolve around the buying of things is simply not our natural state. We don't have to buy our lives, we can live our lives. Consumers rely on others to provide for them, but as humans we can think for ourselves, feel for ourselves, create for ourselves, and act from caring about the well-being of all life.

Q: And, with all the years you've been in the business, why did you choose to write this book now?

A: Quite suddenly I felt a new urgency...we all need to go green right now! This past winter I spent some time in San Francisco. Amazingly, in December, the camellias were blooming, the fruit trees blossoming, and the fields were yellow with mustard flowers. I was shocked! None of these things are supposed to happen until February. I lived in Northern California for 47 years and I know when the flowers bloom. The earth is changing.

This is more than a book to me, it's a mission. I feel called to do this at the deepest level of my being. The Earth is calling all of us.

Really Green by Debra Lynn Dadd can be ordered online at http://www.dld123.com/reallygreen

Article Source: http://www.articlesbase.com/environment-articles/the-queen-of-green-deflates-todays-green-hype-and-puts-greenwash-out-to-dry-334493.html

About the Author:
Joyce White is a writer and the founder of Wordistry, a company that provides a variety of support services to writers.

Contact Debra Lynn Dadd at:

727-466-6812

debra@dld123.com

www.DLD123.com

www.DebrasList.com