Thursday, July 24, 2008

The Queen of Green Deflates Today's Green Hype and Puts Greenwash Out to Dry

Author: Joyce E. White

Q: Debra, I found your book to be intelligent, inspiring and brimming with very useable information. It made me feel good about my own efforts to go green. Tell us what your book is about.

A: Everyday, I am in contact with people who want to live green…they really want to do the right thing. In talking with them, I realized that most people don't know the basics of green. The most common question I am asked is "How do I know if this product is really green?"

My book, Really Green, is the answer to this question. It covers all the basics anyone needs to know to tell the difference between products with real environmental and health benefits and those with misleading green hype. It covers everything from defining biodegradable to how to identify greenwashing. But most importantly, it outlines the basic principles that define green products, so anyone can have confidence they can recognize a green product when they see one.

Q: So, tell the world what "green" really means?

A: In the broadest sense, green includes any product, service, or activity that is supportive of life, both human and otherwise. So this would include everything from helping the environment to human health and social issues. "Green" is the umbrella that encompasses everything in these fields, including organic, recycled, biodegradable, fair trade, and other life-supporting practices.

Q: Is there a standard by which we measure what is really green?

Yes, and it is not based on opinion. All we need to do is look at nature to see that a green product would be made from resources that are rapidly renewable, taken sustainably, made with efficient use of resources, and other practical guidelines. There can be no more solid and true foundation for what constitutes a green product.

Q: What excited me the most about your book was to learn that I am not this thing called a "consumer." How can we become more human in living and less the consumer we've been taught to be?

A: Our whole consumer identity of having our lives revolve around the buying of things is simply not our natural state. We don't have to buy our lives, we can live our lives. Consumers rely on others to provide for them, but as humans we can think for ourselves, feel for ourselves, create for ourselves, and act from caring about the well-being of all life.

Q: And, with all the years you've been in the business, why did you choose to write this book now?

A: Quite suddenly I felt a new urgency...we all need to go green right now! This past winter I spent some time in San Francisco. Amazingly, in December, the camellias were blooming, the fruit trees blossoming, and the fields were yellow with mustard flowers. I was shocked! None of these things are supposed to happen until February. I lived in Northern California for 47 years and I know when the flowers bloom. The earth is changing.

This is more than a book to me, it's a mission. I feel called to do this at the deepest level of my being. The Earth is calling all of us.

Really Green by Debra Lynn Dadd can be ordered online at http://www.dld123.com/reallygreen

Article Source: http://www.articlesbase.com/environment-articles/the-queen-of-green-deflates-todays-green-hype-and-puts-greenwash-out-to-dry-334493.html

About the Author:
Joyce White is a writer and the founder of Wordistry, a company that provides a variety of support services to writers.

Contact Debra Lynn Dadd at:

727-466-6812

debra@dld123.com

www.DLD123.com

www.DebrasList.com

Thursday, July 17, 2008

Author Interview: How To Be A Creative Genius by Gary Unger




Q: Who (or what) inspired you to write this book?
A: My wife. I am a serial idea generator. I have more ideas in a day than I could ever actually do. One day my wife put a notebook on my desk that basically said "finish this book idea, even if it doesn't get published." That was all I needed, no obstacle can stop me when my wife encourages me. Its better than a blank check.

Q: What creative genius tools can businesses who wish to go eco-friendly utilize?
A: Act rebelliously against the way in which things are "supposed" to work for your industry. One of the things that I do is that when I am going to not use my computer for a bit during the day, I'll put my computer to sleep, AND turn off the monitor. Simple little extras like that have cut our electric usage in half in one month.

Q: What is the easiest way for people to get water off the brain?
A: Don't let it pool up in the first place.

Q: Do you believe cgs have higher potential to become alcoholics or drug addicts?
A: Only the ones who choose not to chase their dreams regardless of the obstacles. It took two and a half years to get Creative Genius published and on shelves.

Q: Variety is a spice of life. What do you say to those who simply "don't get it"?
A: I say give them time. Usually the people who don't "get it" are too worried about something and their minds are bogged down with that worry. Everyone has down time emotionally, but it is cyclical. So give them time and when they hit the upside, they'll "get it."

Q: Favorite cg and why?
A: C.S. Lewis. Because he married both the logician side and the artistic of his mind. I think if CG's can merge passion with correctness we'd see better ideas that last longer and have real affect.

Q: Tell me about the Levi Strauss T-shirt Hall of Fame.
A: I was asked to submit some shirt designs for the Levi's employee's annual walk for a cure for cancer. I was told that recent submissions for the past were rather uninviting. My idea was to not "design" a shirt but to get the message loud and clear. So I did a type only shirt. It won the hearts of the people and got the message across no matter what side of the shirt you see first.

Q: Salt or pepper?
A: Salt! :)